Many of our users have already discovered the advantage of incorporating Picasso Digital’s RateBook into their daily work routine.

RateBook provides a better overview of both prices and availability simultaneously, enhancing upselling opportunities, and saving time for the user.

Now, Ratebook also offers 2 channels through which rooms can be sold online: Online booking (ONL24) and Google Free Booking Links.

Every day, thousands of potential guests, both domestic and international, search for hotels on Google. Initially, hotels are presented with their name and contact information. However, if implemented by the hotel, Google can also display hotel prices for a given period.

At the top right of the screen, sponsored prices are presented – those who have paid Google, such as major booking channels. But hotels themselves also have the option to use Google’s ‘Free Booking Links’, displayed below the sponsored links. Picasso Digital has the integration needed for this.

The new EU regulation naming the channels as gatekeepers, has rendered their clauses preventing hotels from competing on price illegal. This could potentially be a game-changer, particularly regarding utilisation of Free Booking Links. Now, the hotel’s own booking link can compete with the channels’ links on price.